Mexican film industry reaches agreement to promo local films

Variety reports that Mexican film producers, distributors and theaters have reached an agreement to promote and show locally produced films.

The agreements would in part lead exhibitors “to run more trailers, guaranteed minimum two-week runs, as well as an increased percentage of ticket sales for films from first- and second-time directors,” the paper reported

After the past couple years when Mexican cinema felt the boost of such films as Pan’s Labrynth, El Violin and Babel, it will take the agreements from local theaters to carry Mexican films. Without a commitment from venues, the Mexican film industry will continue to languish.